Current:Home > reviewsChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -VisionFunds
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-18 01:10:45
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (9)
Related
- Bill Belichick's salary at North Carolina: School releases football coach's contract details
- New to US: Hornets that butcher bees and sting people. Humans are fighting back.
- Jay Park reveals what he's learned about fame and how it 'could change in an instant'
- LMPD releases Scottie Scheffler incident arrest videos, dash-cam footage
- Federal court filings allege official committed perjury in lawsuit tied to Louisiana grain terminal
- Louisiana Legislature approves bill classifying abortion pills as controlled dangerous substances
- Big 12 paid former commissioner Bob Bowlsby $17.2 million in his final year
- Fate of lawsuit filed by Black Texas student punished over hairstyle in hands of federal judge
- Nearly 400 USAID contract employees laid off in wake of Trump's 'stop work' order
- North Carolina Governor Roy Cooper vetoes first bill of 2024 legislative session
Ranking
- DoorDash steps up driver ID checks after traffic safety complaints
- Artist who created Precious Moments figurines depicting teardrop-eyed children dies at the age of 85
- Michael Richards opens up about private prostate cancer battle in 2018
- Minneapolis police arrest man in hit-and-run at mosque, investigating possible hate crime
- Tree trimmer dead after getting caught in wood chipper at Florida town hall
- Federal environmental agency rejects Alabama’s coal ash regulation plan
- Seinfeld's Michael Richards Shares Prostate Cancer Diagnosis
- Deaths deemed suspicious after bodies were found in burned home
Recommendation
What do we know about the mysterious drones reported flying over New Jersey?
North Carolina Governor Roy Cooper vetoes first bill of 2024 legislative session
Why Patrick Mahomes Wants Credit as Travis Kelce and Taylor Swift’s “Matchmaker”
Supreme Court sides with South Carolina Republicans in redistricting dispute
Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
Celine Dion gets candid about 'struggle' with stiff person syndrome in new doc: Watch
Low-Effort Products To Try if Your Want To Step up Your Fitness for Summer, but You Hate Exercise
Most Jersey Shore beaches are in good shape as summer starts, but serious erosion a problem in spots