Current:Home > ScamsDelta expands SkyMiles options after outrage over rewards cuts -VisionFunds
Delta expands SkyMiles options after outrage over rewards cuts
View
Date:2025-04-13 04:17:48
Delta announced it had expanded its SkyMiles membership options Wednesday after an uproar from customers about cuts made to the rewards program in September.
The Atlanta-based airline corporate offices faced both backlash on social media and customer outreach after limits were placed on the number of times members could access the "Delta Sky Club" and reach Medallion status in an effort to reduce crowds.
Delta CEO Ed Bastian said the company "probably went too far" in benefit reductions, and he promised modifications.
As part of the cuts, passengers flying in basic economy class were no longer going to be allowed into Delta's Sky Club lounges beginning in Jan. 2024, regardless of whether or not they had a platinum card or any other premium credit card. It also became more difficult for customers to use their miles to book travel.
An email sent to SkyMiles customers from Bastian said he understood the disappointment "many of you felt by the significance of the changes," but that the company has faced challenges in its delivery of "premium service experiences."
Airlines have made it increasingly difficult for customers to redeem miles after the global pandemic ended and interest in travel increased significantly. But Delta customers pushed back, and some frequent flyers threatened to take their business elsewhere.
Based on the feedback received from customers, Delta announced on its website that it would be adding new benefits for SkyMiles members, which they could begin earning in 2024 and redeem in 2025. Changes include easier access to medallion status, greater flexibility with lounge access, and increased rewards for long-term loyalty.
Highlights include:
- Reduction of the number of Medallion Qualification Dollars (MDQ) to reach Diamond, Platinum, Gold and Silver Status.
- SkyClub lounge visits include all entries within a 24-hour period after the first visit.
- Additional flexibility to purchase daily SkyClub lounge access and an annual individual membership.
- More options to rollover balances.
- Enhanced rewards and choices for membership.
- In:
- Delta Air Lines
Cara Tabachnick is a news editor for CBSNews.com. Contact her at cara.tabachnick@cbsinteractive.com
veryGood! (1196)
Related
- Retirement planning: 3 crucial moves everyone should make before 2025
- The NFL banned swivel hip-drop tackles. Will refs actually throw flags on the play?
- ‘Godzilla x Kong: The New Empire” roars to an $80 million box office opening
- A woman, 19, is killed and 4 other people are wounded in a Chicago shooting early Sunday
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- The NFL banned swivel hip-drop tackles. Will refs actually throw flags on the play?
- An inclusive eclipse: How people with disabilities can experience the celestial moment
- The Best Tools for Every Type of Makeup Girlie: Floor, Vanity, Bathroom & More
- Head of the Federal Aviation Administration to resign, allowing Trump to pick his successor
- In setback to Turkey’s Erdogan, opposition makes huge gains in local election
Ranking
- Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
- Stock market today: Asian shares are mixed and Shanghai gains on strong China factory data
- Purdue's Matt Painter so close to career-defining Final Four but Tennessee is the last step
- Beyoncé drops 27-song track list for new album Cowboy Carter
- Moving abroad can be expensive: These 5 countries will 'pay' you to move there
- Alex Murdaugh faces a South Carolina judge for punishment a final time
- Kansas lawmakers race to solve big fiscal issues before their spring break
- New $20 minimum wage for fast food workers in California set to start Monday
Recommendation
In ‘Nickel Boys,’ striving for a new way to see
Small plane crash kills 2 people in California near Nevada line, police say
The 10 best 'Jolene' covers from Beyoncé's new song to the White Stripes and Miley Cyrus
Salvage crews to begin removing first piece of collapsed Baltimore bridge
Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
Full hotels, emergency plans: Cities along eclipse path brace for chaos
UFL Week 1 winners and losers: USFL gets bragging rights, Thicc-Six highlights weekend
Iowa and LSU meet again, this time in Elite Eight. All eyes on Caitlin Clark, Angel Reese